MINT Event Design

Custom code & optimization

 
 Squarespace template customization for When it Rains Paper Co.

About the project

Carolina is a party planner and event stylist that organizes and decorates all types of fun and incredibly creative events for her clients.

She already had a Squarespace site but was having a hard time tweaking it and making improvements to some of her pages.

 
 

STRATEGY & Code

The first thing I did was remove all of the images that were being used in place of text – affecting her site's SEO – and switch them for real text and custom headings that she can now use any time just by selecting different options in her text toolbar.

Among other customizations, I also:

  • Optimized her gallery pages with a fresh and bold layout.
  • Added breadcrumbs to make it easier to browse through all her event galleries.
  • Gave her menu links a watercolor hover mode.
  • Styled the heading on her main banner to avoid covering her image as much as possible.
  • Gave her blog a branded category filter.
  • Optimized her Press & Reviews page layout, to display her clients' testimonials in a more engaging way.
  • Added a banner image to her blog page with a custom layout.
  • Created an automatic signature for all her blog posts, which can be deactivated on selected posts at will.
 

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