How to have a professional website for your business, when you’re on a string-thin budget

Starting your own online business can be tricky when your bank account makes you want to cry; yet looking cheap is not an option.

Services such as social media schedulers, email marketing and web hosting can be pretty affordable or, if you know where to look, even free! And your audience won’t be able to tell how much you’re paying for any of them anyways. But when it comes to the visual aspects of your business that need to be built from the ground up, the difference between cheap and expensive can be spotted from miles away. That is the case of website design. Now, I don’t believe that affordable equals amateur any more than I believe expensive equals professional (or that fat-free equals “I can’t tell the difference!”) but, for the sake of this post, we’ll assume it does.

When it comes to web design on a budget, many people decide to take the DIY route and craft themselves and their business a website. However, more often than not, the result is not good enough to portray professionalism, trust or to provide their audience with the best user experience possible.

There are many aspects to consider when designing a website, and simply throwing in some pretty images and text together is not enough. But don’t get me wrong; I’m all about doing it yourself! In fact, I truly believe anyone can create a professional-looking website if they have the right tools and a basic knowledge on what works best both visually and functionally.

So, whether you’re in the process of creating your own site or looking to update your current one, these are the key elements you should keep in mind to make your DIY design look mighty fine...

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